Local AdFed Chapter Honors Creativity, Originality and Creative Strategy

Feb 6th, 2004

(Mobile, Ala.) -- The Advertising Federation of Greater Mobile presented its 2003-2004 ADDY‚ Awards for advertising creative excellence Thursday night at Playhouse in the Park. Over 100 individuals from local advertising and media businesses attended this annual dinner and awards presentation.

Of the 213 entries received by the Advertising Federation of Greater Mobile, 35 gold ADDY‚ Awards and 32 silver ADDY‚ Awards were presented. Entries were judged based on creativity, originality and creative strategy by a team of experts from outside the local Mobile market.

The top award of the evening was bestowed upon overall Best of Show winner MDi a media group taking honors for the Mobile Area Convention & Visitors Bureau Lights Out television commercial. Additional Best of Show honorees were Soundworks, Inc. capturing the Broadcast Best of Show for a 30-second television commercial produced for Garden Park Hospital. Sullivan-St. Clair garnered the Print Best of Show for its client G. Harvell advertising campaign. Individual awards went to Rich Sullivan with Sullivan-St. Clair as Best CopyWriter. Best Creative Director honors went to James Sawyer with Sullivan-St. Clair and Best Art Director went to Johnny Gwin with MDi a media group.

Special honors from the panel of judges went to Denson/Reed Marketing for the Kick the Bucket television spot; MDi a media group for Craft Farms advertising campaign and Sullivan-St. Clair for the photography in Drakeford Furniture's Leather Catalog.

Victory Health Partners was named the recipient of the 2004 Public Service Campaign. AdFed members will work together throughout 2004 to produce a campaign for the not-for-profit healthcare organization, which provides much needed healthcare services for uninsured individuals.

The Advertising Federation of Greater Mobile is a member association comprised of advertising and media professionals. The ADDY‚ Awards Competition is a three-tiered national competition conducted annually by the American Advertising Federation. The ADDY‚ Awards Competition is the advertising industry's largest and most representative competition for creative excellence.


For immediate release
February 6, 2004
Contact: Don Davis, ADDY Chair
(251) 473-6349
ddavis@mdimediagroup.com